When it comes to marketing property in the UK, quality photos make all the difference. From advertising a terraced house in Birmingham, to a flat in East London, the visuals are often the first thing potential tenants or buyers notice and are the first reason they might enquire, or decide to move on to the next property listing.

At togetha, we believe that with the right approach, anyone can produce striking property images using just a smartphone. No fancy camera or photography degree required. All you need is a plan, a bit of patience, and this tried-and-tested guide.

Step 1: Start by getting the space ready

Start by preparing the property so it looks its absolute best:

• Tidy away clutter: remove personal effects, cables, remote controls, and any mess.

• Make beds neatly and fold towels.

• Clean surfaces, mirrors, and windows.

• Open curtains fully and switch on all lights, especially during overcast days.

Top Tip: Less is more. Creating a clean, neutral space helps others imagine themselves living there.

Step 2: Consider the Light

British weather can be a bit grey, so you may not always get that perfect sunbeam (ok, you’ll hardly ever get it). The key is to make the most of natural daylight when it’s available.

• Mid-morning to early afternoon on a bright (but not too sunny) day works best.

• North-facing rooms? Take care to shoot when there’s the most ambient light.

• Always open blinds and turn on ceiling lights to compensate for dull conditions.

Avoid: Taking photos at dusk or in deep shadow, which can make rooms appear darker and smaller than they are.

Step 3: Use Your Phone Like a Pro

Your smartphone can deliver excellent results if you follow these basics:

• Hold the phone horizontally for landscape images that capture more of the room.

• Use a steady hand or tripod to avoid blur.

• Turn on gridlines to help keep your shots straight and level.

• Never zoom in digitally: it reduces quality. Move closer instead.

• Wipe the lens to remove fingerprints or dust before shooting.

Step 4: Photograph the Essentials First

Prioritise the areas most people care about:

• Living area – Show layout, lighting, and furniture spacing.

• Kitchen – Clean surfaces, empty bins, remove washing up.

• Bedrooms – Straighten duvets, clear bedside tables.

• Bathrooms – Close toilet lids, remove toiletries, polish taps.

• Exterior – Capture curb appeal: front door, garden, or communal spaces.

Position yourself near corners or doorways to capture depth and give a truer sense of size.

Step 5: Capture Wide Angles and Features

Take multiple shots of each room to offer variety:

• One or two wide-angle shots to show the whole space.

• A few feature shots; maybe a fireplace, built-in storage, or large windows.

• Avoid overly artistic angles; clarity beats creativity when it comes to listings.

Step 6: Frame the Image Thoughtfully

Good framing helps show off the property fairly and attractively:

• Keep vertical lines (walls, doors) straight.

• Shoot from chest height (roughly 1.5m).

• Make sure the whole room is visible where possible, rather than focusing just on furniture.

Tip: Don't photograph through mirrors or glass without checking for reflections!

Step 7: Light Editing Only

Basic editing can brighten up a gloomy photo, but keep it honest:

• Use apps like Lightroom or your phone’s built-in tools to adjust exposure and contrast.

• Straighten any wonky lines.

• Avoid filters that change the colour or tone too drastically.

You're trying to present the best version of reality, not mislead.

Step 8: Present Photos in a Logical Order

The order of photos matters. It helps viewers mentally walk through the space:

• Start with the exterior.

• Move to the living room and communal areas.

• Follow with the kitchen, then bedrooms.

• End with bathrooms and special details.

This approach feels natural and gives a stronger sense of flow.

Bonus Tips to Stand Out

Use descriptive captions where possible: highlight key selling points (e.g. "Spacious south-facing lounge").

Don’t hide flaws, but don’t highlight them either.

Update your photos when seasons change or after renovations.

Time to take photos!

In an increasingly competitive UK property market, listings that look clear, bright, and accurate attract more attention and enquiries. With this guide, you’re equipped to take property photographs that do your listing justice and get you the viewings you deserve.

Happy photographing! Time to take your property management business to the next level? Book a 20 minute demo to see how togetha can help you optimise your property management finances and provide an excellent tenant experience.